Accelerated Mobile Pages (AMP) are already widely used by large companies, such as Twitter, the New York Times, and Adobe. According to Google, about 53% of mobile device users will leave the website if the loading time is longer than 3 seconds. The main advantage of AMP is fast loading. By enabling this technology, law firm website speed will increase and organic traffic will not be lost. You can also hire AmazeLaw to increase your law firm website traffic more significantly.
It increases site visibility among users too. Google will equip websites that use AMP with the symbol “lightning”. This symbol will be displayed in the search list based on mobile devices and serves to distinguish which sites are AMP supported and which are not.
The AMP symbol displayed in the search results provides a positive impact as well as a great opportunity. Your law firm website will be easier to appear and find because many users have started looking for sites with the AMP symbol to save time (FYI: AMP sites have low loading times).
Then, using google AMP cache to boost server performance. It is a is a proxy-based content delivery network that is utilized to support the transfer process from valid AMP documents to users.
In simpler terms, Google AMP Cache will store site data. That way, your site will load faster and is also mobile-friendly.
Here are some of the advantages of Google AMP Cache that can increase server performance:
– Save image and font data.
– Automatically limit the maximum dimensions of an image.
– Convert image formats to a smaller size or format suitable for mobile devices.
– Lower the image quality to speed up the loading process.
– Uses secure channel (HTTPS) and the latest web protocol technology (SPDY, HTTP / 2).
If you want to be successful in the online world, then you have to keep adapting to the latest trends in technology. With the increasing number of mobile device users, you should start prioritizing law firm website optimization.